In order for Soccer to make it to the U.S. sports fan’s main menu, it must play a schedule that has both sense and purpose.  An American professional soccer league must begin play every year 1-2 weeks before the Major League baseball season begins and it must end its regular season 3 weeks before the start of the NFL season. 

A professional league must make every attempt to take advantage of the U.S. sports calendar so that soccer can get the limelight needed to reach diehard U.S. sports fans.  Every ounce of sports spectating in America, including awards shows, is scheduled to a specific time in the year in order to gain a place within the public’s eye.  

When there is a hole or dip in the sports schedule, like the MLB all-star game, soccer must fill the spot in a big way.  This year and in past years, professional soccer has not scheduled games on baseball’s all-star break.  This is an error in judgement from those who are the decision makers for professional soccer.  Professional soccer should always try to maximize its exposure in the sports spectator calendar, especially on days when no other major U.S. sports are being played. 

There are few holes left in the sports calendar, but tradition doesn’t need holes in schedules.  Tradition can bring professional soccer to its rightful place on the U.S. sports calendar.  Tradition should be that professional soccer always stays one step ahead of both baseball and footfall.  Placing its regular season on the U.S. sports calendar for the months of March, April, May, June, and July, with its playoffs in August, will stabilize and solidify professional soccer’s niche in the sports spectator marketplace.

Professional soccer in the U.S. from March to August should build towards a 40-50 regular game season.  The schedule must find consistency from year to year and only allow interference from the most reputable tournaments(i.e. USOC, CCL).  Clarity in the schedule and more games means more opportunities for pro soccer to make a lasting impact with U.S. sports fans.

The perfect start to the 2009 season would be the first day of spring, Monday, March 23rd.  Monday Night Futbol would be the perfect anecdote to keep the fans engaged and enthused over a 20-week professional soccer schedule. 

The schedule should permit for play Thursdays through Mondays.  Friday nights will see a heavy schedule.  Saturdays will see a heavy schedule for day and night, while Sunday will see a heavy schedule for day and late afternoons.  Monday and Thursday nights will see a lighter schedule. 

Teams should prepare to travel for 2-3 game sets (against the same team) over a 3 to 5 day period, similar to professional baseball.  There should be games to view on television from Thursdays through Mondays all over the country.

Scheduling is the most critical element to ensuring that soccer gains the most exposure possible.  Groups of games must start one after another.  By staggering the start times, fans watching on television, should be able to see games in a consecutive manner.  Start times need to be prepared long in advance.

In order for Soccer to find the success it seeks in the U.S., it must make changes to the traditional rules without changing the integrity of the sport.  Soccer can be that viable alternative for sports fans in the U.S. if it plays with American rules and also promotes the game to fit U.S. sports fans expectations, not the expectations of soccer enthusiasts.

The game of Soccer, like all other American spectator sports, must be tinkered with from time to time in order to maintain its entertainment value for the newest generation.  But, the sport must not be altered significantly to where it is not recognized as Soccer.  The integity of the sport must be kept intact (10 on 10 where no one touches the ball with their hands and one Goalkeeper for each side).

In sport, it is common for rules to vary from country to country.  FIBA, the International Federation of Basketball plays its games under its rules, including a trapezoid key (paint).  The U.S. adheres to these rules during international play and reverts back to its own rules for play in the NBA.

All strategies for delivering the product must adjust to the spectatorship landscape of the U.S. sports fans.  If done with an American flavor, soccer can be an enduring spectator sport in the U.S.  It has the ability to provide unique drama, escape and entertainment.  It is definitely possible to raise the American consciousness for the appreciation of Soccer and it can become the 4th most dominating spectator sport in America. 

Soccer needs to be serious, competitive, fun, and unapologetically American.  The rules changes and marketing schemes must take responsibility in perfecting the art in the sport.  They must make sure that the skill involved in the sport is showcased and that every match is played with contemporary sports drama and theatre.  Action, tension during the contests and common sense in the rules must take precedence so that every game has the potential to rise to the occasion and be an unforgettable sporting spectacle.

There is a lot that must be done for American soccer to succeed.  Sports fans in the U.S. expect more from their spectator sports.  They are different than sports fans from other parts of the world.  They are more sophisticated and they have been spoiled.  The greatest moments in the recent history of sports have occurred in American sports or with American athletes.

The sport has been built-up significantly over time at the youth level and upwards through high-school and college levels.  But, in order for professional soccer in the U.S. to derive the most amount of fan support possible, the marketing must become event-driven and reach the diehard sports fans.

Soccer can become a fabric of the American sports fans environment just as football, basketball, and baseball have consistently achieved from year to year.  Soccer must think progressive in their rules amendments and consider what makes 4th down, the 3 and 2 count and the last-second shot so appealing to sports fans.