In order for Soccer to make it to the U.S. sports fan’s main menu, it must play a schedule that has both sense and purpose. An American professional soccer league must begin play every year 1-2 weeks before the Major League baseball season begins and it must end its regular season 3 weeks before the start of the NFL season.
A professional league must make every attempt to take advantage of the U.S. sports calendar so that soccer can get the limelight needed to reach diehard U.S. sports fans. Every ounce of sports spectating in America, including awards shows, is scheduled to a specific time in the year in order to gain a place within the public’s eye.
When there is a hole or dip in the sports schedule, like the MLB all-star game, soccer must fill the spot in a big way. This year and in past years, professional soccer has not scheduled games on baseball’s all-star break. This is an error in judgement from those who are the decision makers for professional soccer. Professional soccer should always try to maximize its exposure in the sports spectator calendar, especially on days when no other major U.S. sports are being played.
There are few holes left in the sports calendar, but tradition doesn’t need holes in schedules. Tradition can bring professional soccer to its rightful place on the U.S. sports calendar. Tradition should be that professional soccer always stays one step ahead of both baseball and footfall. Placing its regular season on the U.S. sports calendar for the months of March, April, May, June, and July, with its playoffs in August, will stabilize and solidify professional soccer’s niche in the sports spectator marketplace.
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